Hometrack launches Data Services arm for lenders, brokers and property professionals

Hometrack Data Services combines unparalleled proprietary property from Zoopla (Hometrack’s sister company) data with expert analysis and AI-powered solutions. It provides a wide range of products tailored to the needs of individual industries.

For lenders, housebuilders, brokers and property professionals these include:

• Property Listings Data: the most complete set of property listings data available on the market which includes geographical splits, number of price reductions, rental yields, available stock, sales agreed and core property attributes like floor area and year built
• Property market intelligence data: contains over 200 million data points including pricing structure, supply and demand and housing affordability, as well as data points that are unique to Hometrack like mortgage survey data
• Comparables data: enhance property valuations with Hometrack’s leading-edge and comprehensive sales and rental property comparables, which can be used to drive workflow efficiencies

Customers can also overlay the product with their internal data (via an API) to support instant analysis and decision-making.

Examples of how the data can be used include:

• Lenders can use it to increase customer engagement outside of the traditional renewal cycle by providing information such as up-to-date property valuations or local market conditions
• Estate agents can use Hometrack’s local market information to inform valuations and provide local market information
• Mortgage Brokers can use it for valuations and to identify the right product for their customers the first time around
• Housebuilders can gain accurate independent property market data to guide their land acquisitions and product mix decisions, and calculate gross development values

Commenting on the launch, Ross Allan, Director of Hometrack Data Services said:

“The launch of Hometrack Data Services marks the next step in Hometrack’s journey to meet our customers’ constantly advancing data needs.

“We’re confident that the suite of solutions available through Hometrack Data Services will be a game changer for any property business looking to drive efficiencies and improve decision-making.”