About us

Transforming property decisions with trusted data intelligence

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Hometrack is an industry-leading property data and risk software company, helping businesses in the UK make better decisions driving profitability, growth and better customer experiences. 

 

Our market-leading valuation models, connected ecosystem of property risk data and cloud-native decisioning platform are at the heart of mortgage automation in the UK delivering faster, safer, and more cost-effective property risk decisions for top-tier lenders. 

Founded in the UK in 1999, we began with our market-leading Automated Valuation Model (AVM) and today, we contribute valuation data, risk insights or decisioning technology to nearly all of the 1.4 million mortgage approvals processed annually.

As a founding member of the European AVM Alliance, we have pioneered the development of models and software technologies to achieve unparalleled automation rates for mortgage lenders and set the standard in property data intelligence.

We use these technologies to improve the accuracy, efficiency and reliability of property risk decisions essential to improve the home buying journey for all. 

Beyond mortgages, we offer advanced data solutions, market intelligence and technology and marketing solutions to a wide range of property industry stakeholders – including investors, landlords, housebuilders and housing associations – to enhance property decision-making, elevate consumer experiences and enable innovation. 

Now part of Houseful, we’re proud to be associated with some of the UK’s most trusted digital platforms, including the leading property portal Zoopla and the powerful estate agent CRM Alto.